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Distinguishing the 8 Most Common Types of Packaging Printing Paper Today

Distinguishing the 8 Most Common Types of Packaging Printing Paper Today
09:41 - 09/02/2026

Choosing the right type of paper for packaging plays a crucial role in shaping a product’s image, value, and overall customer experience. Each paper type has its own characteristics in terms of grammage, surface texture, ink absorption, and durability, making it suitable for different purposes.

In practice, a complete packaging product is often made from a combination of various paper types. For example, a box for electronic devices may use Duplex paper for the outer layer to ensure rigidity and sharp visuals; Matte Coated paper for instruction manuals; Decal paper for labels and stickers; and Bristol paper for premium hang tags or business cards.

Below are 8 commonly used types of packaging paper widely applied in the packaging manufacturing industry today.

1. Woodfree Paper (Ford Paper)

Woodfree paper is the most commonly used type, made from 100% pulp. It has a slightly rough surface with good ink absorption, making it suitable for text printing.

Common grammage: 70 – 80 – 90 gsm

  • White Woodfree Paper: High brightness, commonly used for envelopes, letterheads, office documents, and 1–2 color books

  • Cream/Yellow Woodfree Paper: Lower brightness, more cost-effective, typically used for textbooks and literary books

2. Coated Paper (Couche Paper)

Coated paper features a smooth, glossy surface that delivers sharp print quality and vibrant colors. It is widely used in packaging and advertising materials.

Grammage: 90 – 300 gsm

  • Gloss Coated (Glossy): Bright colors, high reflectivity

  • Matte Coated (Matt): Non-glare, softer colors, easier to read

Applications: labels, catalogs, brochures, posters, flyers, cosmetic packaging, etc.

3. Bristol Paper

Bristol paper has two white sides with a smooth surface and higher stiffness than coated paper. It offers excellent ink adhesion and is suitable for premium, sturdy products.

Common grammage: 230 – 350 gsm

Applications: premium boxes, folders, business cards, invitations, hang tags, cosmetic and pharmaceutical packaging

4. Duplex Paper

Duplex paper has one smooth white side for printing and one darker side for backing. Some premium types have two white sides.

Grammage: usually above 300 gsm

Applications: large boxes, cartons, packaging requiring high rigidity and strength

Often laminated with corrugated layers for added durability

5. Decal Paper (Sticker Paper)

Decal paper comes with a pre-applied adhesive layer on the back, used for product labeling.

Characteristics: good ink adhesion, strong sticking ability

Applications: labels, barcodes, product tags, sealing stickers

6. Kraft Paper

Kraft paper has a natural brown or white color, known for its durability and eco-friendliness.

Characteristics: strong, high tear resistance

Applications: paper bags, food packaging, eco-friendly boxes

Suitable for sustainable and green packaging trends

7. Ivory Paper

Ivory paper has one smooth coated side and one slightly rough side, with an elegant off-white tone.

Grammage: typically from 230 gsm and above

Applications: food boxes, confectionery packaging, premium packaging

Provides a sturdy and refined feel

8. Specialty Paper (Art Paper)

Specialty paper comes in a variety of colors, textures, and unique surface finishes.

Characteristics: high aesthetic value, higher cost

Applications: luxury packaging, gift boxes, invitations, branded materials

Ideal for products that require a distinctive identity

Conclusion

Each type of packaging paper has its own advantages and specific applications. Choosing the right material not only enhances product value but also optimizes cost and usability.

Chun Qiu Vietnam focuses on consulting and selecting the most suitable paper materials, ensuring technical requirements, aesthetics, and sustainable development goals for each customer.

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